How does Webflow charge their 2% transaction fee for ecommerce?

Webflow charges a 2% transaction fee on certain Ecommerce plans when you make a sale, and it applies only under specific conditions. Here’s how the fee works:

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1. When the 2% Fee Applies  

• Only on the Standard Ecommerce plan (the entry-level Ecommerce plan).
• If you are on the Plus or Advanced plans, Webflow does not charge any transaction fee.
• The fee applies to each successful order, based on the final transaction amount excluding taxes and shipping.

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2. How the Fee is Charged  

• Webflow deducts the 2% from your payout via your payment processor (e.g., Stripe).
• You will see this fee reflected in your Webflow Ecommerce Orders dashboard.
• The fee is separate from any transaction fees charged by Stripe or PayPal, which still apply regardless of your Webflow plan.

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3. Example Calculation  

• If you sell a product for $100, and you are on the Standard plan, Webflow takes $2 (2% of $100).
• Stripe or PayPal will also take their processing fees, typically 2.9% + $0.30 for Stripe in the U.S., so your final payout would be less than $100.

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4. How to Avoid the Fee  

• Upgrade to the Plus or Advanced Ecommerce plans, which remove Webflow’s 2% fee.
• These higher-tier plans have higher monthly fees but reduce per-order deductions.

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Summary  

Webflow’s 2% transaction fee only applies on the Standard Ecommerce plan and is taken from each sale’s total (excluding tax/shipping). To eliminate this fee, upgrade to the Plus or Advanced plan, though standard Stripe/PayPal fees still apply regardless.