Why is one of the images on my Webflow site appearing rotated after publishing, even though it displays correctly in the Webflow Editor and Preview?

TL;DR
  • Check for EXIF metadata causing image rotation issues and remove it using image editing software or online EXIF removal tools.
  • Re-upload the corrected image to Webflow, deleting the old version, then republish the site and verify across browsers.

1. Recognize Potential Image Metadata Issues

The issue of an image appearing rotated after publishing often arises due to metadata, particularly EXIF data, embedded in images taken with cameras or smartphones.

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  • EXIF Data: This metadata can include orientation information that some web browsers may interpret, causing images to appear rotated.
  • Webflow Editor vs. Browser: The Webflow Editor and Preview might not interpret EXIF metadata, so images appear correctly, but this is not the case with some browsers.

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2. Check and Remove EXIF Data Before Upload

To ensure images display correctly, it's often necessary to remove or adjust the EXIF data.

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  • Use Image Editing Software: Open the image in an editor like Photoshop or GIMP. Re-save the file, and during this process, the software will often remove problematic metadata.
  • Online EXIF Remove Tools: If you don't have image editing software, online tools can strip this data from images before you upload them to Webflow.

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3. Re-upload the Corrected Image to Webflow

Once the EXIF data is addressed, upload the image again to ensure no rotation issues occur in the published site.

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  • Delete the Existing Image: Remove the previous version from your Webflow Assets panel to avoid confusion.
  • Upload and Replace: Click the Upload button in the Assets panel, and select the corrected image file. Replace the rotated image with this new upload on the page where it appears.

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4. Republish the Site

After replacing the image, republish your site to apply and check these changes live.

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  • Check on Different Browsers: Verify the image appearance in various browsers to ensure the issue is resolved universally.

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Summary

This problem typically results from EXIF metadata, affecting how browsers interpret the image's orientation. Removing this metadata with image editing tools resolves the issue, ensuring the image displays as intended on your live Webflow site.

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