How can I pass URL parameters to a button on my Webflow page that redirects to another site, while capturing the traffic source for non-Webflow form submissions?

To pass URL parameters to a button on your Webflow page and capture the traffic source for non-Webflow form submissions, follow these steps:

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1. Enable URL Parameters on the Destination Site

• Ensure that the destination site can accept and handle URL parameters. This typically involves backend or form handling setup to process parameters like utm_source, utm_medium, etc.

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2. Modify the Button Link

• Edit the button link in Webflow to include necessary URL parameters. You can set static parameters or dynamic ones based on user inputs or referrer data.
• Example: https://example.com?utmsource=webflow&utmmedium=button.

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3. Capture Traffic Source Data

• Use tools like Google Analytics or other analytics platforms that can track traffic source based on URL parameters.
• Optionally, add script to capture referrer information dynamically and append it to the button URL as parameters.

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4. Add Custom Code for Dynamic Parameters

• Place a custom script in Webflow's customization settings to dynamically add parameters based on session data.
• Example of a basic approach (inline reference): Utilize JavaScript to append dynamic data or referrer values when the button is clicked.

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5. Test the Setup

• Check whether the button correctly redirects to the external site with parameters appended.
• Verify using analytics tools if the traffic source data is accurately captured upon form submissions on the destination site.

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Summary

To pass URL parameters via a Webflow button that redirects to another site, enable parameters on the destination site, modify the button link in Webflow, capture traffic source data with analytics tools, and use custom code to append dynamic parameters if needed. Ensure the setup is functional by testing the URL parameters and analytics tracking.