How can I set up Google Ads conversion tracking tag in Webflow?

TL;DR
  • Obtain conversion tracking code from Google Ads by creating a new conversion action and saving the tag.
  • Insert the conversion code into Webflow's Project Settings under Custom Code within the appropriate section, then publish your site.
  • Test to ensure conversions are recorded accurately in Google Ads.

To set up Google Ads conversion tracking in Webflow, follow these steps to effectively track conversions on your website.

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1. Obtain Conversion Tracking Code from Google Ads

  • Log in to your Google Ads account.
  • Navigate to the Tools & Settings menu and select Conversions under the Measurements section.
  • Create a new conversion action by clicking the plus button.
  • Fill in the required details and save the conversion action to receive your conversion tracking tag.

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2. Insert Conversion Code into Webflow

  • Go to Webflow Dashboard and open your project.
  • Enter Project Settings and select the Custom Code tab.
  • Paste the conversion tracking tag from Google Ads into the Head Code section if it applies site-wide, or in the Page Settings for a specific page.
  • Ensure the code is between the <head> tags.

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3. Publish Your Site

  • Publish the changes to your Webflow site to make sure the conversion tracking is active.
  • Review the changes live to ensure the conversion code is correctly implemented.

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4. Test Conversion Tracking

  • Carry out a test conversion on your Webflow site.
  • Review Google Ads to confirm that the test conversion is being recorded accurately.
  • It may take a few hours for conversions to appear in your Google Ads account.

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Summary

To set up Google Ads conversion tracking in Webflow, obtain the conversion tracking code from Google Ads, integrate it into your Webflow project under the Custom Code settings, and publish your site. Finally, test to ensure conversions are recorded correctly.

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