Can Webflow implement page redirects?
TL;DR
- Go to Project Settings > Hosting tab > 301 Redirects, enter old and new paths, add redirect, and publish.
- Use pathnames with optional wildcards to handle dynamic routing and preserve SEO.
Yes, Webflow can implement page redirects using its built-in settings. This is useful for redirecting old URLs to new ones, managing 404s, or creating simple routing for marketing campaigns.
1. Redirect via Project Settings
- Go to Project Settings of your Webflow project.
- Click the “Hosting” tab.
- Scroll down to the “301 Redirects” section.
- In the Old Path field, enter the old URL path (e.g.,
/old-page). - In the Redirect to Page field, enter the new URL path (e.g.,
/new-page). - Click “Add Redirect Path” and then Publish the site for changes to take effect.
2. Redirect Rules Format
- Only pathnames are required, not full URLs.
- You can use wildcards (e.g.,
/blog/*) to redirect a group of paths to a new pattern. - For example:
- Old Path:
/blog/* - Redirect to Page:
/articles/:splat
This sends /blog/post-1 to /articles/post-1.
3. When to Use Redirects
- When you change page slugs or structure.
- When retiring old pages.
- To retain SEO value by pointing outdated links to new content.
- To enforce canonical paths (e.g., redirecting
/Hometo/home).
Summary
Webflow supports 301 page redirects through the Hosting settings in the Project Settings. Wildcards and dynamic path segments are supported for advanced routing use cases.