Can I integrate Mailerlite with Webflow for email marketing purposes?
TL;DR
- Embed MailerLite forms directly in Webflow using MailerLite’s generated code.
- Use Webflow native forms with automation tools like Zapier to add contacts to MailerLite.
- For advanced users, integrate via custom JavaScript and MailerLite’s API.
- Alternatively, embed MailerLite pop-ups or promotions through Webflow page settings.
Yes, you can integrate MailerLite with Webflow to capture leads and manage email marketing campaigns efficiently.
1. Use MailerLite Embed Forms
- Go to your MailerLite dashboard and create a form under Forms > Embedded Forms.
- Customize the form fields and settings (e.g., confirmation email, groups/tags).
- MailerLite will generate an embed code (usually an iframe or HTML form).
- In Webflow, add an Embed element to your page and paste the embed code.
- This connects your Webflow site’s form to MailerLite without writing backend code.
2. Connect Webflow Forms via MailerLite’s API
If you prefer using Webflow-native forms and still want MailerLite integration:
- You'll need to use a third-party automation tool like Zapier, Make (formerly Integromat), or Pabbly.
- Set up a Zap that triggers when a Webflow form is submitted and then adds the subscriber to MailerLite.
- To do this, you must:
- Enable Webflow form submission notifications.
- Connect your Webflow and MailerLite accounts in the automation platform.
- Map form fields to MailerLite subscriber fields (e.g., name, email).
3. Use Custom JavaScript with MailerLite API (Advanced)
- MailerLite’s API can be used directly for full control.
- This requires custom JavaScript to capture Webflow form submissions and send them via MailerLite’s REST API.
- You must include API keys and endpoint URLs, and handle CORS and validation carefully.
- Not recommended unless you're comfortable with JavaScript and backend workflows.
4. MailerLite Pop-ups or Promotions
- MailerLite supports popup forms and promotions scripts.
- You can embed these in Webflow using the Page Settings > Before </body> tag section.
- This allows list-building without editing actual page content.
Summary
You can integrate MailerLite with Webflow using embed forms, third-party automation tools like Zapier, or direct API access. The easiest method is embedding a MailerLite form directly, but for more native styling or tracking, using Webflow forms with Zapier is a good middle-ground.
